How to create and execute a fashion brand? How to position your product in stores? How do you go from 1 store to 2,000+? The steps to participate in the most prestigious events in the fashion industry; Milan, London, Paris, New York Fashion Week.
This lesson is created to guide you, give you the answers and the insights through a concrete guide from first hand experiences.
If you have ever dreamed of starting your own fashion brand or working in the fashion industry, this course will take your know-how to the next level. You will have the opportunity to learn and get the time we believe is needed in order to get first hand knowledge and experience from the Titan himself, Michael Scarpellini. He discusses his failures, errors, success and his approach to not only life but his biggest project, Happiness.
Michael Scarpellini: intro and how was his brand born.
How to build and position a brand.
How to choose vendors
The making of the product, from idea to product
Build powerful contacts
How to involve press and celebrities
Grow your business though online and offline stratgeies
How to participate to show and expos.
Founder of the brand Happiness who started in the midst of the biggest economic crisis in 2007 by selling t-shirts to friends in Hollywood, CA for $10 to growing his company into a fashion empire selling over 20 million products to over 2,000 retailers world wide and revolutionizing the fashion industry in what is known today as “streetstyle.”